Church And’s good reads, week 13 2014

Each week Church And shares some of the worthwhile reading we found on the web that you might be interested in.

Church And’s list of interesting articles from the last week:

One Seismic Shift Churches & Non-Profits Need To Make Now In Social Media –
Here’s a very brief summery: Using social media is no longer a free way to promote/keep in touch. Unfortunately I have a feeling this will be a slow lesson for many churches. It sucks I know, but it’s true. You don’t have to pay much, but with the changes to the Facebook algorithm for pages, even if you’re creating lots of engaging content, you’re likely only hitting 5% of your church’s Facebook audience. And that will be making it’s way to other social networks as well. No budget at all? Facebook’s still not a waste of time, but it’s not the connection machine it once was.

5 Ways to do Church Communication on the Cheap – Orange Leaders
Cheaper isn’t always better, and as mentioned in my comments on the last article, as well as this one, churches need to start thinking about the possibilities of paying for social media views. However, taking a look at what you can do for the least expense is often a good exercise for organizations, churches included. I’d also add taking a look at PicMonkey for image editing using Google Hangouts On Air for live streaming church services.

Quit Asking for Tips, Develop a Social Media Strategy – Church Tech Today
I’m a big fan a strategy. It doesn’t always come easy to me as I also love to experiment with new platforms and tools, but I recognize it’s importance and strongly encourage everyone to determine their strategy. This can be before getting started, or if you didn’t then, afterwards works too. A late strategy is better then no strategy.

If you’d like to learn more about Church Social Media use, join me and other church social media professionals at one of the upcoming Going Digital for His Kingdom conferences. You’ll get to learn from some of the best minds out there on how to improve your ministry using Social Media.

Going Digital for God's Kingdom

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